There’s always some experts behind the chains, explaining why you need them.
“Things are not as I wish they were.”
Always first in war is IFF, Identification Friend or Foe. Everyone believes things should be different somehow, and how they choose to proceed is the best IFF going.
The (potential) Friend concludes, “Therefore I should do such-and-such.”
The Foe concludes, “Therefore others should do such-and-such.”
‘Nuff said. Hope it helps.